Redefining Digital Experience in Real Estate
A PropTech-enabled, mobile-first platform that streamlined workflows and enabled centralized data governance, significantly reducing overhead and time-to-market for property listings.
Client
Experience-driven real estate leader in the U.S. with integrated lifecycle services.
Problem Statement
Property listings lacked discoverability and mobile responsiveness; siloed systems increased operational complexity and slowed updates.
Industry
Realty
Real Estate
Solution
Quick Summary
- A scalable PropTech platform integrated with a custom-built data management system and seamless third-party APIs.
- The solution delivered 60% reduction in manual listing efforts, with improved discoverability and higher-quality lead generation.
Experience-driven Real Estate Leader
A leading, experience‑centric real estate company in the United States, known for developing thoughtfully designed communities that elevate resident experience. The company delivers end-to-end value across the real estate lifecycle through integrated capabilities in development, property management, and homebuilding.
Challenges: Disconnected, Weak Mobile
- Limited property discoverability made it difficult for users to easily find listings that matched their preferences.
- Lack of mobile optimization reduced engagement and conversions on smartphones and tablets.
- Disconnected systems between the website and backend tools created inefficiencies in property data management.
Delivering a High-performance Realty Platform
We delivered a high-performance, WordPress-based real estate platform that seamlessly integrates with a custom back-end property data management solution. The responsive solution featured an intuitive, mobile-friendly design that highlighted the client’s property listings seamlessly across devices, while on-page SEO enhanced search visibility. The platform integrates multiple APIs to enhance user experience and property discoverability:
- Google Maps APIs to retrieve data on nearby facilities such as hospitals, airports, colleges, and transit options for each property
- Algolia API to store data in a third-party database and increase search speed
- Reputation API to access reviews of each property
- Greenhouse and Cornerstone APIs to retrieve job opportunities
- Walk Score API to identify the Walk Score locations of each property
- Geolocation API to fetch nearby properties and neighborhoods based on user location
Bespoke Application for Data Management
- A custom-built application, developed with PHP and Python, processes XML feeds and distributes listings to vendors via SFTP.
- Admins can schedule feeds, track delivery in real time, and trigger automated email notifications for new listings.
- Integrations with platforms such as RentCafe, PropertyLink, Entrata, On-Site.com, and Google Price Extension provides a centralized hub for real-time property data distribution.
Impact
- 60% reduction in manual effort via real-time listing aggregation
- 35% increase in organic traffic and qualified leads through SEO and marketing
- Optimized conversions through Hyly and HubSpot integration, driving faster follow-ups
- Advanced search filters improved property matching and customer satisfaction
- Mobile-first design enhanced credibility and positioned the client as a tech-forward real estate leader
Experience-driven Real Estate Leader
Challenges
QBurst Solution
Bespoke Application for Data Management
Impact
